What Our Clients Are Talking About: The Top 10
How to lower cpcs with pay per click media sources. Last year we saw paid search trademark terms increase noticeably in the 4th quarter, and the shopping comparison engines have always increased cpcs...
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Holiday Sales Economic Data: Still Too Early
Job security and a disconnect between consumer confidence and consumer spending loom unpredictably over year-end holiday sales, but significant opportunities remain for marketers to optimize ROI and...
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The One Sure Thing for Retailers This Holiday
Value has moved firmly from accessory to necessity. Retailers with a convincing value proposition – be it price, quality or payment terms – will fare best during the year-end holidays. I’ve just...
View ArticleBlack Friday Search Trends, Past and Present
“Black Friday” search data from Hitwise underscores how consumers are increasingly plugged-in to online retail research and deal hunting. I sat in on a good session from Hitwise Research Director...
View ArticleA Final Holiday Prediction for Online Retail
Significant marketing opportunities remain during the final shopping days of 2009. Using this year’s performance data, including clicks, conversions and sales, combined with the current demand run rate...
View ArticleLast Minute Thoughts on Holiday Online Retail
The major snowstorm on the East Coast on Saturday and Sunday lifted online sales for 67% of PM Digital’s retail clients an estimated 10% vs. what they would have seen for the weekend without the storm....
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PM Digital’s Holiday 2009 Rewind Study Released
This year’s report on paid search performance underscores dramatic improvements for retailers in Holiday 2009 compared to 2008. PM Digital’s 4Q & Holiday 2009 Rewind report has been released with a...
View ArticlePLAs during the Holidays
It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar,...
View ArticleHoliday SEM Tips
Rising CPCs, mobile devices, responsive websites, showrooming, remarketing…there’s a lot to consider as your prepare your digital campaigns for the merriest, and most crucial, time of year. To help you...
View ArticleMaking a List and Checking it Twice
It may still say August on the calendar but the 2014 Holiday Season is already upon us. As retailers, you are well aware that holiday shopping doesn’t necessarily start on Black Friday anymore; instead...
View ArticleMerry Messaging: Holiday Email Prep List
The stores are already decked out in black and orange and carrying an inordinate amount of Halloween candy which only means one thing, the Holiday season is fast approaching. The time is now to dust...
View ArticleSeasonal Searching: Halloween Keywords
Fall seemed to arrive earlier than ever this year – partially because of our penchant for all things pumpkin- which means that the holiday season is rapidly approaching. Marketers are locking down...
View ArticleA Look Into Holiday 2015
With the crisp September chill in the air, it’s only a matter of time before consumers start their preparation for holiday shopping. This, of course, signals that these next weeks are critical for...
View ArticleTips to Ramp up Your SEO & Content Plans for Holiday 2015
It’s now officially fall, and with two months to go before Thanksgiving and the most important shopping days that follow, there is no better time than right now to ensure your products are ready to be...
View ArticleWill 2015 Be the Most Social Shopping Season Yet?
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. To help brands thrive in...
View ArticleThe Growing Impact of #GivingTuesday: Strategies for Success
In 2014, a collective 30,000 nonprofits, corporations, community groups and government agencies across 68 countries participated in Giving Tuesday, and that number is expected to grow this upcoming...
View ArticleQ4 Holiday Tune Up’s
Greetings, PM Digital blog readers! We’re about halfway through our 2015 Holiday Planning Guide Series, which means you’re probably busy in the weeds of campaign preparation and execution! We know we...
View ArticleAdapting Holiday Search Strategy to the Mobile ‘Screen Shift’
With more consumers searching and engaging on mobile devices than ever before, marketers must capture all of that valuable traffic in order to stay relevant and hit their revenue goals for this holiday...
View ArticleDon’t Forget the Basics this Holiday Season
As all seasoned marketing vets know, the Holiday Season is a radically shifting landscape that requires deft hands and constant attention to squeeze out every last drop of revenue. Often, the basic...
View ArticleThanksgiving Weekend 2015 Performance Update: Mobile Exceeds Desktop Clicks
Thanksgiving weekend results are in, and the season has started out with a very strong 17% average revenue growth for PM Digital’s retail paid search clients. ComScore’s forecast for this holiday...
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