It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite the date on the calendar, attention will be shifting to Q4 and Holiday 2013. Among the retailers who won out during Holiday 2012 were those who fully embraced PLAs within their paid search scheme; these retailers found that PLAs accommodate e-shoppers natural tendency to engage with paid ads containing product images at a higher rate than AdWords’ text ads. PLAs saw unprecedented success and growth during Q4 2012. As overall […]
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