The stores are already decked out in black and orange and carrying an inordinate amount of Halloween candy which only means one thing, the Holiday season is fast approaching. The time is now to dust off your holiday email checklist and add in a few updates to accommodate the seasons’ increasingly mobile shoppers. Mobile First As of June 2014, 41% of retailers sent out mobile friendly emails- and those brands in this minority will likely see a significant advantage this holiday season as shoppers will increasingly depend on optimized emails to facilitate their on-the-go shopping process. Shopping and searching this […]
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