Fall seemed to arrive earlier than ever this year – partially because of our penchant for all things pumpkin- which means that the holiday season is rapidly approaching. Marketers are locking down their Holiday campaign strategy to optimize their brands’ presences amid the busiest shopping season of the year. While most marketers are already thinking Thanksgiving and Christmas, consumers are focused on Halloween. Unless you’re in the candy or costume industry, Halloween does not usually top the list for most lucrative annual holidays. However, consumers spend a significant amount of time and money searching, planning and purchasing for October 31. […]
↧