Seasonal Searching: Halloween Keywords
Fall seemed to arrive earlier than ever this year – partially because of our penchant for all things pumpkin- which means that the holiday season is rapidly approaching. Marketers are locking down...
View ArticleA Look Into Holiday 2015
With the crisp September chill in the air, it’s only a matter of time before consumers start their preparation for holiday shopping. This, of course, signals that these next weeks are critical for...
View ArticleTips to Ramp up Your SEO & Content Plans for Holiday 2015
It’s now officially fall, and with two months to go before Thanksgiving and the most important shopping days that follow, there is no better time than right now to ensure your products are ready to be...
View ArticleWill 2015 Be the Most Social Shopping Season Yet?
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season. To help brands thrive in...
View ArticleThe Growing Impact of #GivingTuesday: Strategies for Success
In 2014, a collective 30,000 nonprofits, corporations, community groups and government agencies across 68 countries participated in Giving Tuesday, and that number is expected to grow this upcoming...
View ArticleQ4 Holiday Tune Up’s
Greetings, PM Digital blog readers! We’re about halfway through our 2015 Holiday Planning Guide Series, which means you’re probably busy in the weeds of campaign preparation and execution! We know we...
View ArticleAdapting Holiday Search Strategy to the Mobile ‘Screen Shift’
With more consumers searching and engaging on mobile devices than ever before, marketers must capture all of that valuable traffic in order to stay relevant and hit their revenue goals for this holiday...
View ArticleDon’t Forget the Basics this Holiday Season
As all seasoned marketing vets know, the Holiday Season is a radically shifting landscape that requires deft hands and constant attention to squeeze out every last drop of revenue. Often, the basic...
View ArticleThanksgiving Weekend 2015 Performance Update: Mobile Exceeds Desktop Clicks
Thanksgiving weekend results are in, and the season has started out with a very strong 17% average revenue growth for PM Digital’s retail paid search clients. ComScore’s forecast for this holiday...
View ArticlePM Digital’s Mid-Holiday Check In
We understand just how critical the Holiday is for so many marketers, which is why it’s so important for us to always provide updates throughout this season. In spirit of these crucial updates and...
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